Bridgestone Joins Forces in the Debut of Lamborghini’s Temerario in the Gaming World
- - The all-new Bridgestone-fitted Lamborghini Temerario super sportscar has arrived on Asphalt Legends Unite, the latest free-to-play game from Gameloft.
- - As Lamborghini’s Official Technical Partner and long-term collaborator, Bridgestone is also the exclusive tyre partner for the real-world Temerario.
- - To celebrate the super sportscar’s arrival on the game, Asphalt Legends Unite is launching the Lamborghini Temerario Esports Challenge.
Brussels (September 25th, 2024) — The new Lamborghini Temerario has debuted on Asphalt Legends Unite, the free-to-play racing game from Gameloft, available across multiple platforms worldwide. Players around the world can now get behind the digital wheel of the new Lamborghini Temerario fitted with Bridgestone tyres and enjoy an exclusive Bridgestone livery. Just like the real-word Temerario, Bridgestone equipped the virtual supercar with its bespoke Potenza Sport high-performance tyres.
As Lamborghini’s Official Technical Partner and long-term collaborator, Bridgestone is the exclusive tyre partner for the new Lamborghini Temerario – delivering bespoke Potenza Sport and Potenza Race tyres for its summer and track fitments, and a custom-developed Blizzak LM005 tyre for its winter fitment to answer all drivers’ needs. The three custom-engineered Bridgestone’s tyre fitments help Lamborghini’s latest Hybrid High Performance Electrified Vehicle (HPEV) achieve its best performance on and off the track, as well as in tough winter conditions.
Introducing the Lamborghini Temerario Esports Challenge
To celebrate the super sportscar’s arrival on the game, Asphalt Legends Unite is launching the Lamborghini Temerario Esports Challenge.
As the competition’s name suggests, the Lamborghini Temerario will take centre stage as racers around the world and across various platforms are the first to get behind its digital wheel. The winner will become the one true champion in the game’s latest Lamborghini challenge.
The challenge will consist of two open qualifiers across all Asphalt Legends Unite platforms:
· Qualifier #1: 26 September to 2 October
· Qualifier #2: 3 October to 9 October
At the end of each qualifier, the four fastest registered players will qualify for the finals to be held at the Jerez Circuit in November. All racers, regardless of their placement, will receive an exclusive Bridgestone decal for the Lamborghini Temerario.
Asphalt Legends Unite is available on Xbox One, Xbox Series X|S, Microsoft Store, Steam, App Store, Google Play, PlayStation®4, PlayStation®5, and Nintendo Switch.
For more information visit https://gmlft.co/ALU-Bridgestone-DownloadAsphaltLegendsUnite.
Through this partnership, Bridgestone strives to achieve the corporate commitment of "Emotion: Committed to inspiring excitement and spreading joy to the world of mobility" described in the Bridgestone E8 Commitment.
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Media information: Jessica Vandenbruggen, PR & Communications Manager, Bridgestone EMEA: +32 489 10 19 94
About Bridgestone in Europe, the Middle East and Africa
Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.
Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.
Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.
For more information about Bridgestone in EMEA, please visit our newsroom and http://www.bridgestone.com/. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.
About Asphalt Legends Unite
Asphalt Legends Unite represents a bold leap forward for the award-winning Asphalt franchise. Anchored around a core cross-play feature that unites players across all platforms, the game offers a fresh identity with co-op capabilities, an upgraded internal graphic engine, a modernized art direction tailored for console players, a reimagined garage that carries over game progress and previously unlocked vehicles, and a redesigned user interface.
About Gameloft
Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat, and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,400 people worldwide. Every month, 55 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.
About AUTOMOBILI LAMBORGHINI
Founded in 1963 in Sant’Agata Bolognese, near Bologna, Automobili Lamborghini is an iconic name in luxury super sports car production. With legendary models such as the Miura, Countach and Aventador, alongside limited editions such as the Reventón and Sesto Elemento, Automobili Lamborghini continues to innovate and shape the industry. Today, the lineup features three main models: Revuelto, Urus, and the newly unveiled Temerario. Committed to a sustainable future through the "Direzione Cor Tauri" program, Automobili Lamborghini aims to embody its mission of "Driving Humans Beyond" by embracing the values of being "brave", "unexpected", and "authentic". With approximately 2,500 employees, a network of 185 dealers in 54 countries, and record-breaking 10,112 vehicles delivered in 2023, Automobili Lamborghini is a global player in the luxury automotive sector.