Malaysia, 11 June 2019 – Bridgestone has officially launched its new flagship Potenza S007A ultra-high performance tyres in Malaysia. The Potenza S007A has been developed with the most passionate of driving enthusiasts in mind, offering exceptional driving dynamics, handling, and performance in both dry and wet road conditions.

The Potenza S007A comes fully equipped with a slew of advance Bridgestone technologies – each contributing to its superior on-road performance. Its Kevlar Flipper and Hybrid Spiral, for instance, helps reinforce the interior of the tyre and prevents excessive movement during spirited driving, thus increasing sensitivity and grip. Its Low-Angled Sipes, on the other hand, helps the Potenza S007A grip onto the road’s surface during cornering to provide drivers additional control.

More than just about sheer performance, the Potenza S007A is also endowed with multiple features that strengthens its durability. Its 3D-M Shaped Sipes, for example, are designed to improve its lifespan by preventing unnecessary block movements when rolling, while its optimized crown shape helps uniformly distribute the contact pressure between the tyre and the road to prevent uneven wear.

“The unique construction and tread compounds of Potenza tyres are specially designed to provide maximum grip and ultimate handling performance. These attributes are the hallmark of our new flagship tyre, the Bridgestone Potenza S007A, which have been engineered specifically for premium sports cars and performance vehicles”, said Mr. Yuichiro Shirai, Managing Director of Bridgestone Tyre Sales (Malaysia) Sdn. Bhd.

“We believe the overall performance of the Potenza S007A will exceed the stringent expectations of driving enthusiasts in Malaysia,” he added.

Summary of Key Features

• Kevlar Flipper + Hybrid Spiral – A high stiffness material is inserted into the tyre to reinforce the tyre’s interior and prevent excessive movements. This increases tyre sensitivity and grip, especially at high speeds.

• Optimised Structure – The combination of a Multi-Round Block and Optimised Crown Shape ensures higher contact pressure for better grip during braking on wet roads, as well as uniform contact pressure to prolong tyre life.

• 3D-M Shaped Sipes – Each sipe is shaped into a 3-dimensional letter “M”, which reinforces block stiffness and prevents unnecessary block movements when the tyre is in motion. This prolongs tyre life and provides additional control on the road.

Price and Availability

The Bridgestone Potenza S007A is available in 46 different sizes ranging from 16 to 20 inches and can be purchased from Bridgestone Authorized Dealers nationwide.

For more information about the Potenza S007A, please visit Bridgestone Malaysia’s official website at https://www.bridgestonetyre.com.my or contact our authorised dealers.

About Bridgestone:

Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tyre and rubber company. In addition to tyres for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products, and sporting goods. Its products are sold in over 150 nations and territories around the world.

Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. Is an affiliate of Bridgestone Corporation. The company was set up in April 2000 with the aim of providing exceptional customer service and to introduce quality products for the benefit of Malaysian consumers. The company offers a wide range of tyres, tubes, and flaps for passenger cars, 4x4s, light trucks, trucks and buses, as well as industrial and agricultural vehicles and machinery.