The Bridgestone Group contributes a working environment in which individuals who have diverse values and personalities can work comfortably and demonstrate their abilities. To do this:

• We recognise and respect diversity of culture and customs in each country of the world
• We sympathise with ideas from diverse viewpoints of every person, creating considerable new values
• We establish a system in which employees can perform theirs duties with peace of mind and demonstrate their abilities to the fullest, across the various stages of their lives

We constantly strive towards "improving employee satisfaction", "activating and improving the company" and "increasing stakeholders' profits".